Pure Romance MLM Review

If you like the idea of entertaining and educating your customers as you present information on how to enhance an important part of their lives, Pure Romance may be for you. In my Pure Romance MLM Review, I’ll give you the information you need about what could be your sexy new business. Let’s take a look!

What is Pure Romance?

Pure Romance is a privately held multi-level marketing company. Their products include adult products and sex toys. The company was founded in 1993 by Patty Brisben, and is based in the United States.

Pure Romance also has offices in Australia, South Africa, and New Zealand. The president and CEO of the company is Chris Cicchinelli. The company has been a member of the Better Business Bureau since 2010, and has an A+ rating.

You may enjoy this short Pure Romance video.

Are Pure Romance Products Worth the Money?

Pure Romance has quite an extensive product line. The items that have been rated by customers enjoy pretty high marks. In addition, the pricing seems comparable to a good quality items that you would find in a store.

In addition, many of the creams, lotions, gels and lubricants are available in fragrance collections. Having the ability to purchase two or more different products with the same scent adds value to those products.

The company will also accept returns for damaged or defective items as long as the return is initiated within 30 days of the date on your invoice. When you consider the nature of the products, the return policy seems reasonable.

With that in mind, it’s probably not a good idea to make gift purchases very far in advance. If there is a problem, you’re going to be out the purchase price if you go beyond the magic 30-day refund window.

The Pure Romance MLM Opportunity

Like most other MLM opportunities, Pure Romance offers two ways to earn money. The first is by holding parties and selling the products to party attendees. The second is to recruit and sponsor other women as consultants.

As you can see from the Glassdoor information below, 70% of the women responding would recommend Pure Romance to their friends. It’s worth noting here that you will be required to sell $100 (retail) every 60 days, but are not required to carry inventory. More on that later. You’ll also be required to sell $100 (retail) every 60 days.

How to Become a Pure Romance Consultant

Pure Romance Product

How to Become a Pure Romance Consultant

Pure Romance has an impressive range of products. They are always adding new items to the list, so you and your customers will always have something new to look forward to. The product categories are:

  • Bath & Shower
  • Beauty & Body
  • Lubricants & Creams
  • Wellness
  • Sex Toys
  • Lingerie
  • Sexual Wellness
  • Massage
  • Couples
  • Bondage & Rollplay
  • Collections
  • Professional

How Much Does it Cost to Join Pure Romance?

Pure Romance currently offers three different starter kits. The difference in pricing is based on the number of products included in the kit you choose.

The Standard Kit entitles you to a 30% buying discount and sells for $219

The Deluxe Kit entitles you to a 40% buying discount and sells for $439.

The Premium Kit entitles you to a 45% buying discount and sells for $659.

All three kits include the following Business Materials:

  • Media Center FREE 90-day trial
  • Compensation Plan overview
  • Personal Pure Romance website
  • Online office for business management
  • 10 pack of catalogs

How To Join

The website has basic information about what to expect as a consultant. You can sign up on their website, choose your kit and get started. If you have more questions, there’s a short form on the website you can fill out and someone who can answer all your questions will contact you. If you have a Pure Romance consultant, you can always talk to her and have her help you with the sign up process.

Can You Make Money with Pure Romance?

The Pure Romance website will tell you that the answer to that question depends on how much time and effort you put into the business. That is basically true. However, there are other factors to consider when determining whether you can make money with Pure Romance or any other MLM company.

Let’s take a look at the scenario offered by Pure Romance.How to Become a Pure Romance Consultant

Those 30% and 40% discounts look pretty good. But, will you ever get to earn that much. Many consultants say it’s a very different picture once you get started. Here’s what one consultant at Glassdoor said:

“Shortly after receiving your kit you learn that women demand instant gratification and they will often turn down a large order if they cannot walk home with products in hand. So as a consultant you are trained to spend 40-60% of your profits from a party on “investing” in inventory. The company leads you to believe that you will start out earning 40%+ commission from party sales.

The reality is that YOU provide a hostess with a free gift valued at $20 and 10% of party sales. Right off the bat you are now earning 30% commission. If your party was a flop, cause lets face it, most aren’t what we hope and expect, then you walk away with low sales, having to give your hostess free product, and then you’re expected to turn 40-60% of your profit into inventory.”

Pure Romance also charges seven dollars for each order. Read what a consultant said in her Glassdoor review:

“Every person is charged $7 shipping. When you do carry large inventory, you can expect almost every single woman to complain about shipping fees when they don’t have to get anything shipped to them. So now you have to explain you paid the shipping upfront. Almost guaranteed you will lose a sale over someone being forced to pay shipping.”

Add to these issues the fact that many of the Pure Romance items are sold by the company on Amazon and Ebay. If your customer is eligible for free delivery through Amazon Prime, that just adds to the difficulty of making sales. When I checked Ebay, lots of sellers were offering free shipping too!

Those three parties a week that they discuss at four hours each, or 12 hours each week, only account for the time you spend at the parties. You’ll also spend lots more hours calling, scheduling and planning those parties.

Speaking of parties, lots of consultants will tell you it has become more and more difficult to get people to schedule or attend a party.

Another document to look at is the Earnings Representation Chart. This shows money that can be earned by the consultants that you sign up for your team. The chart shows:

  • Total Annual Overrides
  • Percentage of consultants earning in that range
  • Average Annual Overrides

The upper numbers are really impressive. However, the most important number to focus on is the number of consultants with teams that do not earn overrides. Eighty three point forty-five percent (83.45%) of all consultants never earn a penny in overrides. This is important, because recruiting consultants is a big part of making the big dollars in an MLM program.

How to Become a Pure Romance Consultant

Pros and Cons of Pure Romance

Pros

  1. You’ll be representing an established company.
  2. No waiting for commission checks to be issued. Once your customer pays for her order, you bank the difference between her purchase price and the wholesale price you paid, less any other expenses.
  3. As an Independent Consultant, you’re in complete control of your schedule, when and where you work.

Cons

  1. Even though it’s not required to carry inventory, most consultants report it’s necessary in order to build your business.
  2. Products are constantly being reformulated, so it’s a challenge not to get stuck with outdated merchandise. Offering deep discounts that cut into your profits will likely be necessary.
  3. Pure Romance products are not exclusive to Pure Romance Consultants. Amazon and Ebay both offer much of the product line.

Final Thoughts

This just doesn’t look like a good option to me. In order to make a respectable full-time income, MLM companies are structured so consultants are consistently recruiting and training their own teams. It takes away from their sales efforts, and creates stressful work environments. This is exactly what is expected with a Pure Romance business.

As you can see from the chart above, only 0.86%, or less than one percent of consultants make $30,000 or more in overrides. If you take a look at the information from AARP in the chart on the right, you’ll see that 27% of people who join MLM companies make no money, and 47% actually end up loosing money.How to Become a Pure Romance Consultant

If you’re going to be expending this much effort to build a business, why not build something that you own? A business that isn’t dependent on rules and requirements that you have no say in creating. With your own online business, you can offer all the items that you enjoy using, and you won’t be limited to just the products from one company.

You also won’t be faced with the complete loss of your business, like the Mary Kay consultants in Australia and New Zealand were on March 5, 2020. With no more than a day’s notice, everything these consultants had built their futures on was gone. The company decided that they could “not see a sustainable future” as a result of “market conditions.”

Take a look at my #1 recommendation . They’ll provide all the training that you need, and you won’t have to worry about recruiting and training other people.

Then sit back and unleash your imagination. What kind of an empire will you build?

Pure Romance

$219
6.7

Quality

8.0/10

Support

7.0/10

Earnings

5.0/10

Pros

  • You’ll be representing an established company.
  • No waiting for commission checks to be issued. Once your customer pays for her order, you bank the difference between her purchase price and the wholesale price you paid, less any other expenses.
  • As an Independent Consultant, you’re in complete control of your schedule, when and where you work.

Cons

  • Even though it’s not required to carry inventory, most consultants report it’s necessary in order to build your business.
  • Products are constantly being reformulated, so it’s a challenge not to get stuck with outdated merchandise. Offering deep discounts that cut into your profits will likely be necessary.
  • Pure Romance products are not exclusive to Pure Romance Consultants. Amazon and Ebay both offer much of the product line.

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2 thoughts on “Pure Romance MLM Review”

  1. Hello there! Thanks for sharing such an amazing article like this, loaded with vital information. Though it’s my first time hearing about Pure Romance, I completely have no doubt about their products since the recommendation rate is on the high side. I’d like to try it out very soon.

    Thanks!

    Reply
    • Hi there,

      I’m glad you enjoyed my article.  I just want to point out that while I have found the products to be very good, I do not recommend the MLM opportunity.  However, as a customer, you’re going to be quite happy with the product line.

      Thanks for joining the conversation; I appreciate it!

      Reply

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