Watkins Home Business Opportunity Review

Are environmentally friendly products important to you? Do you search out skin care and household products that are non-toxic and free from harmful ingredients? Do you prefer dealing with a company known for its quality, value and integrity? Then you need to meet the J.R. Watkins Company. This 152 year old company will meet all three of these important requirements, and allow you to make money in the process.

In this Watkins Home Business Opportunity Review, I’m going to walk you through everything you need to know about the J.R. Watkins Company. If you’ve been looking for the perfect MLM, and love the idea of a company with real staying power, take a look at this review before you pay your annual Watkins Independent Consultant fee.

What is Watkins?

Watkins, also known as Watkins Incorporated, and J.R. Watkins, is an American company that manufactures baking ingredients, body care, health remedies, and home care products. The company was founded in 1868 by J.R. Watkins who sold his products door-to-door. Watkins Incorporated is based in Winona, Minnesota.

By the 1940s, it was the largest direct sales company in the world. Unable to keep pace with a changing market, the company was sold in 1978 to Irwin L. Jacobs. In 1996 the company began to enjoy renewed growth when Mr. Jacob’s son, Mark Evan Jacobs took over daily operations of the company. In 2017 the sister company, J.R. Watkins was created. J.R. Watkins is responsible for the brand’s home care, personal care, and over-the-counter remedies products.

Is Watkins Worth The Price?

If you’re talking about the products you would be selling, the answer is yes. The Watkins catalog offers an impressive selection of 400 products. These products are broken into three categories

  • Gourmet Ingredients
  • Remedies for the Body
  • Remedies for the Home

Gourmet IngredientsWatkins Home Business Opportunity Review

All of the company’s extracts and flavorings are made in the United States. They are non-GMO, Gluten Free and Corn Syrup Free. Many also bear the Kosher symbol.

The gourmet selection of award-winning products includes:

  • Extracts and Flavorings
  • Spices and Seasonings
  • Salad Dressing and Dip Mixes

Remedies for the BodyWatkins Home Business Opportunity Review

Ninety-five percent or more of the ingredients in J.R. Watkins body products are natural ingredients. They are non-toxic, free from ammonia, parabens, phthalates, formaldehyde donors and dyes.

The selection includes:

  • Body Washes
  • Body Oils
  • Hand Creams
  • Body Lotions
  • Lip Balms
  • Pain-relieving gels and lotions

Remedies for the Home

Watkins Home Business Opportunity Review

Just like the Body Remedies, 95% or more of the ingredients in the Remedies for the Home are natural. The formulas are nontoxic, free from ammonia, chlorine bleach, parabens, glycols, phthalates, phosphates, formaldehyde donors, and dyes.

The home remedies list includes:

  • Room Fresheners
  • Candles
  • Dish Soap and Laundry Detergent
  • Cleaners
  • Degreasers
  • Cleaning Wipes

Watkins is credited with being the first American company to offer a money back guarantee. They continue to honor that tradition today.

The company is also known for its environmentally-friendly and responsible ingredients and packaging.


Pricing is comparable to other quality brands on the market. One item I’m always on the hunt for is Himalayan Pink Salt. I can order a 5.7 oz. bottle of Fine Himalayan Pink Salt from the Watkins catalog for $5.99. That’s a fair price and it’s always available! A nine ounce bottle of foaming hand soap retails for $6.49. Plus, 28 ounce refills packaged in environmentally friendly pouches will cost you $7.49.

The company also offers monthly specials that will allow you to offer your customers their favorite products and save them money too. Keep in mind that the suggested retail prices are just that…suggested. As an Independent Watkins Consultant, you are allowed to give your customers discounts at your discretion.

Watkins/J.R. Watkins

One hundred fifty-two years ago, J.R. Watkins created a product for the hardworking people of his community in Minnesota. His liniment, along with his ingenious method of allowing his customers to sample his product, allowed the company to become the largest of its kind.

Today, Watkins continues its tradition of offering safe, quality products to a new generation of Americans.

You may enjoy this short video highlighting J.R. Watkins Foaming Hand Soap

The Watkins Home Business Opportunity

The process to join Watkins is very similar to most other MLM companies. You can talk to your current Watkins Consultant, or go online and fill out the form on your own. The online option does give contact numbers if you want to talk to a human before you complete the application. Either way, it’s a very simple process.

Once you submit your online application and payment, it will take about 24 hours for everything to get setup. At that point, you’ll receive a welcome email with a link to the consultant site, along with directions for logging in.

There are no quotas to meet, and you are not required to carry inventory.

How Much Does It Cost to Join Watkins?

The cost to become an Independent Watkins Consultant is $29.95. This is an annual fee and gives you:

  • The right to represent the company,
  • Access to training,
  • Access to all Watkins materials including your own Watkins website.

Currently, there is no kit.


When you log in to the consultant site, you’ll have access to training articles and videos. In addition, your sponsor, or upline leader will be available to answer any questions you may have and assist you in building your business.

The Business Model

Watkins suggests five different methods for growing your business:

  • Parties. (Can be held both in the home and online.)
  • Booth Sales. (You set up a display at fairs, craft shows, bazaars, and other venues.)
  • Catalog Sales. (Simply show the Watkins catalog to friends and family and help them save money on products they already need and buy.)
  • Sponsoring. (By sponsoring others, you build a team and earn bonuses on your team’s sales and purchases.)

Can You Make a Living with Watkins?

Like most other business opportunities, much of the answer depends on you!

  • How motivated are you?
  • How much experience do you have in sales and marketing?
  • How much time do you have to invest on a regular basis?

I believe in order to earn a respectable part-time income, you’re going to need to build a strong foundation that includes lots of booth and catalog sales. If you are working toward a full-time income, building a strong team will be mandatory.

The history and nostalgia factors are positive features that could work to help build customers and sales.

How Much Money Can You Make?

Take a look at the commission chart below. The monthly amount you sell will include the items you purchase for your own use. Watkins expects you to combine your personal sales and those of your customers. Lots of other companies don’t allow it!

As you can see, sales for less than $150 yields no discounts, so no commission for that sale. Sales of less than $100 pay shipping charges. I’ll let you run the figures for potential earnings.

Six Ways to Earn Income

Consultants have six ways to earn:

  • Immediate discount when you place an order.
  • Additional end-of-month discounts if your sales reach higher levels.

These two can reach up to 35%.

  • Achievement Level Bonuses on your own sales.
  • Achievement Level Bonuses on your downline team.
  • Executive Level Bonuses on your own sales.
  • Executive Level Bonuses on your downline team.

These four can add another 35% to your earnings.

How Achievement Levels are Determined

Watkins uses a points system to track achievement levels and the bonuses you earn from them. 100 points equals approximately $100 in U.S. dollars. These levels and bonuses are based on three factors:

  • Central Points
  • Group Points
  • Total Downline Points

Central Points are based on your personal orders and your customers orders placed directly with Watkins.

Group Points include your Central Points plus the Central Points of all your downline consultants except your downline managers and their consultants.

Total Downline Points are all points from all consultants in your downline including downline manager groups.

Product Quality

No one wants to spend time and energy on inferior, or unwanted products. Watkins has an excellent reputation, so you can be confident you are offering your customers excellent products. You’re also offering them products everyone needs on a regular basis.

  • Spices and seasonings for the kitchen
  • Soaps, hand and body lotions
  • Household cleaning supplies

These are evergreen items and are always in demand.


Training in the early days appears good. Watkins has established a group of Independent Watkins Consultants as support coordinators who do the official training. As soon as your account is established, usually within 24 hours, you’ll have access to training documents and video training. There’s also a link for contacting live assistance.

Customer Service

Watkins had three complaints lodged with the Better Business Bureau over the last three years. This is a very low number of complaints. Statistically speaking, it’s not worth noting. It’s a great company to deal with.


While the company doesn’t require you to carry inventory, I expect it will be necessary. Since the products are available in so many places, customers may expect to receive them immediately. Selling through booth sales is going to be a big source of income for you. People coming to these events will also expect to leave with their items. The only way for that to happen is if you purchase and maintain stock. This can be a major financial investment, and will require packing, unpacking and transporting your stock back and forth to the events.

More to Consider

Many of the Watkins products are available in retail stores, like Walmart and Target and online at Amazon. Unless you live in a unique area, or can build a very loyal group of customers, this will likely have a negative impact on your income.

To be competitive with Walmart and Amazon I would anticipate that customers will ask you to discount prices for them. While Watkins allows this, it will cut into your earnings. If your customers have Amazon Prime, free shipping will also be something I’d expect to have to deal with.

Final Thoughts

I have to tell you that I have a soft spot for this company. I’m a bit of a history buff, and I love the story of Mr. Watkins building his company based on quality, value and integrity. On a personal note, my grandma helped support her family, my dad and his five siblings, during the depression by selling Watkins products.

I really like this company. Using their products just makes me feel good! However, I just don’t see how most folks will make more than enough for a weekly night out at the movies with this opportunity. If you’re highly motivated, have lots of energy and a huge list of friends to call on, you could prove me wrong. And, maybe you just want to be able to buy your own Watkins products at a nice discount. The company is happy to let you do that.

However if you want this to be a full-time money-making option, take a closer look. Like many MLM offerings, much of the real earning potential here rests on building your own little empire. Besides the parties, booth sales and passing out catalogs, you’ll have to continually recruit and train new consultants. Do you really want to base your future on the work ethics and life situations of people you have little or no control over?

The chart below reflects a recent survey of MLM experiences recently done by AARP.

Pros and Cons of Watkins


  • You’ll be representing a well-established company.
  • You’ll be selling products people always need.
  • You’ll be selling quality products.


  • Much of your income is dependent on the motivation and work ethic of the individuals on your team.
  • You will constantly need to recruit and train new consultants.
  • You are working for someone else and have no control over the products or the earning structure.

If you have lots of contacts, this may be a good option for you. If you don’t have lots of friends and family to call on, or you hate the idea of constantly chasing them to place orders with you, it’s probably not a very good idea. There are other options out there.

An Alternative to Being a Watkins Consultant

If you’re going to put in this much time and energy, why not build something that you own? Something that will let you choose exactly which products you’re going to sell, or services you want to offer. Something that you can build from the comfort or your own home, or wherever else you and your family decide to be.

Creating your own online business will allow you to chart your own future without depending on anyone else. Without spending weekends running a booth. Without hauling products all over the place.

If selling products like the ones in the Watkins catalog seems like a good fit for you, why not go big? You can build your own personal products line, or your own cooking and baking site, or a site featuring safe and environmentally friendly home care products. Take a look at my #1 recommendation and them let your creativity soar.

You’ll find everything there that you need to be an amazing success! It’s a great resource for learning how to promote yourself, your aspirations, and your special concerns. It’s the place where I’ve learned everything you see on this website.

You’ll be joining over one million helpful folks there, many of them current and former teachers!


$29.95 annually








  • You’ll be representing a well-established company.
  • You’ll be selling products people always need.
  • You’ll be selling quality products.


  • Much of your income is dependent on the motivation and work ethic of the individuals on your team.
  • You will constantly need to recruit and train new consultants.
  • You are working for someone else and have no control over the products or the earning structure.

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10 thoughts on “Watkins Home Business Opportunity Review”

  1. Hello, it is a great feeling to know that someone will create a great website like this and also create a write up on an article like this.  The ability to make money does not just fall on any one.  We have to work our way through. Thank you for this post.

    • Thank you for the kind words.  I’m glad you enjoyed my review.  It’s so true that money doesn’t just happen, but we have to put in the work to make it happen.  Watkins is an excellent company, but I believe my #1 recommendation will provide people with a much better outcome.

  2. I have been looking to make money online since I was 15. The products offered by Watkins seems pretty legit, but seems limited to baking supplies. I am not a huge chef, but I do enjoy cooking. I like your website here, Escaping the Classroom. I see you have a number 1 recommendation that lead me to your Wealthy Affiliate review article. I want to take some more time to check that out. Watkins seems like a good business but as you mentioned you will need to recruit and train new consultants all the time. I am not sure if I am up for that. Definitely going to be looking around some more. Thank you for this post!

    • Thank you for the kind words.  Watkins not only has baking supplies, but a very nice range of body care products and an excellent collection of home care products too.  However, it doesn’t change the fact that being successful will mean lots of recruiting and training.  That’s something lots of people just aren’t ready to do on a regular basis…I know I’m not!  I’m glad you’re taking a look at Wealthy Affiliate.  It’s an excellent place create and maintain your own business.

      Thanks for joining the conversation; I appreciate it!

  3. While reading I know that One hundred fifty-two years ago, J.R. Watkins created a product for the hardworking people of his community in Minnesota. Along with his ingenious method of allowing his customers to sample his product, allowed the company to become the largest of its kind. Watkins is very similar to most other MLM companies. Much of our income is dependent on the motivation and work ethic of the individuals on our team. I like your alternative and hope it will work for everyone.

    • I’m glad I was able to share a little about J.R. Watkins with you.  You’re right when you say MLM companies are similar, and I’m confident my alternative will provide much better results.

      Thanks for joining the conversation; I appreciate it!

  4. Thanks for this insightful information in regards to making money with Watkins. They have a lot products and the commission scale seems very handsome. If you are a supplier, you know the importance of shipping discounts, as you start to scale. One scary (but expected) study displayed how much people earn from MLMs. If my math was correct, upwards of 76% of people lost or made no money and nearly 14% have made under $5000. This is a horror to people getting in the MLM space. While results are heavily dependant upon the person, the statistics, are a bit overwhelming. Thanks for the info!

    • I’m glad the information was helpful.  Your math is correct!  I spent a great deal of time sifting through results, and the AARP study is reliable.  I agree with you…it is a horror.

      Thanks for joining the conversation; I appreciate it!

  5. Hi Nancy,

    Thanks a lot for the detailed and in-depth review post. It’s great to know the history of Watkins and they are in the market for a long period, that’s great news. Amazed to know the wide range of products (400).

    Very recently I realize the benefit of Himalayan Pink Salt and we started using it. Indeed, the pricing is better.

    I have tried MLM business in the past. As you mentioned, the success rate is very low with the MLM business model. After a certain period of time, we need to depend on our team performance for our growth, often this is not in our hands.

    Even with genuine MLM companies, many people struggle to make a reasonable amount. Those who are on the top makes a good amount of money. In my opinion, success is rare in the MLM business model.

    You left no stone up-turned in explaining how it all works.

    • Hi Paul,

      I’m so glad my review was helpful to you.  I agree that to make reasonable money with an MLM, you must build a great team.  Unfortunately, it’s a constant process of keeping enough reps trained and producing so your income remains where you need it!  MLM is a tough way to go.

      Thanks for joining the conversation; I appreciate it!


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