Good keywords are your keys to the kingdom
If you’ve given any thought to starting your own online business, you need to know about keywords. If you plan to attract readers to your site, finding the right keywords will be one of your most important tasks. What is a Keyword for? (Jaaxy Knows) will show you the keyword ropes, and give you a boost to get your keyword research going.
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What is a keyword?
If you search for information on Google, Bing, Yahoo, or any other search engine, you’ve used a keyword. It’s the word, or a small group of words, that give the search engine a clear idea of exactly what it is you are looking for. If your search doesn’t give you what you had in mind, you probably go back and type in a slightly different word or combination of words.
The more specific your combination of words, the more likely you are of getting the information you want.
The single word you use in your search is known as the keyword.
The three or four-word combination, or phrase, is referred to as the long tail keyword.
What is a Keyword Search?
To answer this question, I need to know what you’re trying to accomplish with your search. In reality, there can be two distinct answers.
The first answer is one you’re likely very familiar with. Continuing with the information we just covered, let’s look at a couple of examples of the first type of keyword search you can conduct.
Since my family has always been crazy about football, I’m going to go with that. Feel free to run your own searches.
Since I’m doing this search from the United States in October, the first thing that popped up was this heading, followed by tidy little listings of the opposing teams, scores if they’ve already played, and dates and times if they haven’t:
Long Tail Keyword: Football Snack Helmets
You can see that I’ve added two more very specific words to my search. This delivered a number of companies offering to meet my snack helmet needs.
I think I’m going to have to order one of these!
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The Second Answer to What is a Keyword Search?
Also known as keyword research, this keyword search is the one you conduct when you have a website and want readers to be able to find your articles and other information.
Keeping with my football example for a little longer, it’s easy for readers to find your pages if you’re the NFL.
It’s probably fairly easy for the guy in the number one spot for Football Snack Helmets.
But, if you’re not the person in the first or second spot on page one of Google, how do you make yourself known to your potential fans?
Simple. You find different, but similar keywords, and those lovely long tails!
Ready for an example? Here’s what Google shows at the bottom of page one for Football Snack Helmets:
Pretty clever, don’t you think?
How to Find a Keyword
There are a number of ways to find keywords that will be most effective for you. The first is Google.
That’s right. You can use Google to find keywords.
- Go to Google and type in your keyword, or long tail keyword in the search box
- Place your cursor immediately behind the last letter in the last word.
- If the predictive text hasn’t already popped up, click behind that last word
And, there you are. Here’s what comes up with the Football Snack Helmets search:
If your topic is very exotic, your results may not be as thorough. But, this is a pretty good way to begin finding keywords that will work for you.
I often use Google when I’m beginning to brainstorm an idea. But, the keyword tool I begin and end my research with is a keyword tool called Jaaxy.
What is a Keyword Tool?
The simple answer is that a keyword tool helps you find keywords that will attract the most readers to your site. It collects information from many thousands of words and long tail words and gives you information that makes choosing just the right word easy.
It does that by giving you several pieces of information. For example, when you do a keyword search with Jaaxy, you will know:
- The average number of times someone searches for your keyword each month.
- The number of other websites ranked in Google that you will be competing against for this exact keyword.
- The number of people who will visit your website if you rank in the first place position on page one of the website.
You also have access to much more, but these three give you a good idea of the things a reliable keyword tool can do for you.
Having a reliable keyword tool makes the job of reaching your readers so much easier. If you’re choosing keywords without this kind of information, you will have no idea whether you are picking a hot topic or wasting your time.
Having a reliable keyword tool that you can try out for free is even better.
If you’ve been considering your own online business, but didn’t know how you were going to do your keyword research, take Jaaxy for a spin. By typing a keyword in the search box, you’ll be taken to the Jaaxy site to sign up for your free, no obligation, no credit card, starter account.
If you decide Jaaxy is as great as I’ve found it to be, you’ll have an opportunity later to upgrade. No hype. No craziness. Your decision.
If you dream of having your own online business, but aren’t sure where to start, why not check out my #1 recommendation for escaping the classroom. It’s a great resource for learning how to promote yourself, your aspirations, and your special concerns.
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