What is Mary Kay Cosmetics About?-An MLM Review

If you love cosmetics, like the idea of being part of a company that was founded on helping women maximize their potential, and are looking for a way to earn some money, Mary Kay might be for you!  In What is Mary Kay Cosmetics About?-An MLM Review, I’ll help you decide if the pros outweigh the cons before you order your starter kit.

What is Mary Kay Cosmetics?

Mary Kay Cosmetics is an American cosmetic company founded by Mary Kay Ash in 1963.  She founded the company after watching several male colleagues, which she had trained, receive promotions to positions she was more than qualified for.  Her response to this common, but unjust situation was responsible for a company that is worth $3.6 billion dollars world-wide today. It also employs 5,000 people and boasts an independent sales force of over 3.5 million individuals in 37 countries, counting the United States.

You might enjoy this short Mary Kay Anniversary video.

Are Mary Kay Products Worth the Money?

Mary Kay does business in almost 40 different countries.  With their annual revenue, you have to assume that plenty of customers think the products are worth the price.  I compared pricing on three items I use with comparable products in the Mary Kay line.

  1.  Lipstick-I use a good-quality brand sold in department stores.  Mary Kay’s lipsticks cost several dollars less than my brand.  Customer reviews are excellent.
  2. Mineral Foundation-Again, the Mary Kay version comes in several dollars less than my brand.  Customers love this product.
  3. Mascara-Same as above for price and reviews.  I may be paying too much for my makeup!

It seems apparent to me that Mary Kay products are good value for the money.

The Mary Kay MLM Opportunity

The Mary Kay MLM operates much like all other MLM opportunities , or  multi-level marketing.  Once you contact your Mary Kay Beauty Consultant, sign the Independent Beauty Consultant Agreement, and pay for your kit, you’re in business.

It’s not required that you carry stock, but many team leaders seem to encourage that you do.

In addition to selling Mary Kay products, you will be encouraged to begin signing up individuals for your own team of Beauty Consultants.

Mary Kay Products

The items below are the three best-sellers that I talked about earlier.

1.  Mary Kay Gel Semi-Matte Lipstick

“>

2.  Mineral Powder Foundation

“>

3.  Lash Intensity Mascara

“>

In addition to these three, the Mary Kay collection offers more than 300 products in the following categories:

  • Skin Care
  • Makeup
  • Body & Sun
  • Fragrance
  • Men’s
  • Gifts

How Much Does it Cost to Join Mary Kay?

It currently costs $100 for the starter kit.  If you take a look on YouTube, you can find new Beauty Consultants opening their boxes and showing the contents.  Be aware that the contents change seasonally, so if you decide to purchase your own starter kit, yours may have different items.  You’ll also see that the value of the kit is much greater than the $100 fee you’ll pay.  The kit includes the cosmetics you’d expect, and some of the supplies you’ll need to get your business rolling.

Can You Make Money with Mary Kay?

To maintain your active status and receive 50% commission on products you sell at full retail, you must place a minimum $225 wholesale order every 90 days.  (That’s $450 retail every 90 days.) This works out to $150 in retail sales every 30 days. Only you know if this sounds like a doable thing for you. I would think that combining orders with close friends and family members would make that a fairly easy number to reach.

If you sell $450 retail every 90 days and get 50% commission on the whole amount, you’ll be making $75 per month.  I’ll let  you do the math if you’re hoping to earn more.

The second way you will add to your income is from team building bonuses and commission paid on team member sales.  Depending on your consultant level, you’ll be paid between 4% and 13% of the sales made by the people you sign up as Beauty Consultants. The commission figures go even higher if you’re one of the upper level consultants.

Profiting from MLM is No Longer Viable

Network marketers are switching from MLM to affiliate marketing because it is a more sustainable way to earn revenue online.

I am using this one strategy to operate my affiliate business which include all the support and tools needed to run a six figure a year business.  

Commission Concerns

There are lots of complaints from Mary Kay consultants concerning the 50% commission.   Many team leaders encourage consultants to run specials, which means sell at discounted prices, to attract and keep customers.  It’s a standard retail technique, but it will cut into your profits.  You also need to be aware that Amazon and eBay offer Mary Kay. With the need to sell at least some of your products at discounted prices to attract customers and the heavy competition from Amazon and eBay, it’s likely that making a full 50% commission sale will be a rare event.

Consultants also lament the fact that they quickly discover that it’s necessary to maintain a fairly large inventory on the more popular items.  With Amazon offering one and two day shipping options, your customers aren’t going to be patient about waiting for their products.  I suspect maintaining stock will be necessary if you are planning to make more than a small, part-time income.

Pros and Cons of Mary Kay

What is Mary Kay Cosmetics About?Pros

  1. You’ll be representing an established, well-known company.
  2. No waiting for commission checks to be issued.  Once your customer pays for her order, you bank the difference between her purchase price and the wholesale price you paid for the products.
  3. As an Independent Consultant, you’re in complete control of your schedule.

Cons

  1. There is no such thing as a protected territory, so it’s up to you to build your business whenever and wherever possible.
  2. Products are constantly being reformulated, so it’s a challenge not to get stuck with outdated merchandise.  Offering deep discounts that cut into your profits will likely be necessary.
  3. Mary Kay products are not exclusive to Mary Kay Beauty Consultants.  Amazon and eBay both offer much of the product line.

 

Is Mary Kay Cosmetics a Pyramid Scheme?

Although you can find articles claiming Mary Kay is a pyramid scheme, it does not meet two key tests.

  1. Pyramid schemes rely on fees paid by new recruits to prop up the company.  Mary Kay consultants sell billions of dollars worth of product each year.
  2. Pyramid schemes require consultants to purchase inventory, and lots of it.  Mary Kay does not. While you can find complaints from former Mary Kay consultants that talk about their team leader pressuring them to maintain inventory, it is not a company policy or requirement.

Multi-level marketing make-up brand Mary Kay pulls out of Australia and New ZealandFinal Thoughts

While Mary Kay does not meet the test for a pyramid scheme, it does raise some red flags.  In order to make a respectable full-time income, MLM companies are structured so consultants are consistently recruiting and training their own teams.  It takes away from their sales efforts, and creates stressful work environments.

In the case of Mary Kay, there’s lots of conversation about how new consultants are pressured into ordering inventory that they can’t sell and worse, can’t afford.  Many seem to be going into credit card debt to remain on the active consultant list and qualify for the 50% commissions.

If you’re going to be working this hard to build a cosmetic  business, why not build your own online cosmetic business? You can offer all the items that you trust and enjoy using, and you won’t be limited to just the products from one company.

You also won’t be faced with the complete loss of your business, like the consultants in Australia and New Zealand were on March 5, 2020.  With no more than a day’s notice, everything these consultants had built their futures on was gone. The company decided that they could “not see a sustainable future” as a result of “market conditions.”

Take a look at my  #1 recommendation .  They’ll provide all the training that you need, and you won’t have to worry about recruiting and training other people.

Then sit back and unleash your imagination.  After all, that’s what Mary Kay Ash did all those years ago, and she built her very own empire!  What kind of an empire will you build?

Profiting from MLM is No Longer Viable

Network marketers are switching from MLM to affiliate marketing because it is a more sustainable way to earn revenue online.

I am using this one strategy to operate my affiliate business which include all the support and tools needed to run a six figure a year business.  

Mary Kay Cosmetics

$100
6

Quality

7.0/10

Support

6.0/10

Earnings

5.0/10

Pros

  • You’ll be representing an established, well-known company.
  • No waiting for commission checks to be issued.  Once your customer pays for her order, you bank the difference between her purchase price and the wholesale price you paid for the products.
  • As an Independent Consultant, you’re in complete control of your schedule.

Cons

  • There is no such thing as a protected territory, so it’s up to you to build your business whenever and wherever possible.
  • Products are constantly being reformulated, so it’s a challenge not to get stuck with outdated merchandise.  Offering deep discounts that cut into your profits will likely be necessary.
  • Mary Kay products are not exclusive to Mary Kay Beauty Consultants.  Amazon and eBay both offer much of the product line.

Learn How I Successfully Escaped my Classroom

6 thoughts on “What is Mary Kay Cosmetics About?-An MLM Review”

  1. Thank you for your post. It is useful for me. I started my online business for a while now and am actively looking for money-making opportunities. Mary Kay Cosmetics could be the target for my business.

    I like your description on Are Mary Kay Products Worth the Money? Apparently, Mary Kay is a reputed business since it does business in 40 different countries and their products are worth the price.

    The three products you did careful research on are the ones I am interested in. I am happy to see that they are all good value for the money.

    I bookmarked your webpage and will do some more research on their products.

    Reply
    • I’m so glad you found this article helpful.  Mary Kay has an extensive range of products.  Customers have supported this company for over half a century, so the products have to be good.  It’s just the MLM that I have a problem with.  There are much easier ways to make a living than to constantly recruit and train.  It strikes me as being stuck on the wheel in a hamster cage.

      Thanks for joining the conversation; I appreciate it!

      Reply
  2. I thought I knew what Mary Kay Cosmetics was all about until I read your article.  I’m really rather shocked that they are allowed to have their products on Amazon and Ebay!

    The shock factor is with my experience with MLM’s.  I thought the exclusivity was part of the deal.  Is it independent consultants selling the products through these methods or, the Mary Kay Cosmetic company itself? 

    For me personally, I can’t get behind any MLM any longer.  I already know that struggle well and, I’ll take my online business any day over the struggle of multi-level marketing.

    That isn’t to say that Mary Kay doesn’t have some great products that still have appeal, I just think your #1 recommendation is the better route to success.    

    Reply
    • I’ve run into a couple of MLM companies that also have product selling on Amazon and Ebay.  It’s possible that the listings are being put up by consultants.  However, the Amazon offer I looked at said the item was being sold by the Mary Kay company.  Making money through an MLM just looks like a really rough, uphill battle.  Especially after the news from Australia yesterday.  Mary Kay has shut down operations in Australia and New Zealand.  The consultants had less than a day’s notice that the closure was going to occur.  It makes having your own online business that much more appealing.

      Thanks for joining the conversation; I appreciate it!

      Reply
  3. Great review! Mary Kay Cosmetics has apparently been hiding in a mask.  They’re pretending to be so successful but a problematic company giving lots of pressures, especially on their consultants who wish to improve their lives. They are getting the opposite instead as they’re being filled with debts because of the false hope and promises!

    Am grateful I found this article that helps a lot of people including me avoid such a company.

    Thanks a lot!

    Reply
    • I’m glad the article was helpful.  I don’t think the company is trying to be unfair to its consultants.  I think it’s just the way MLM  companies function.  When so much emphasis is on signing up new people so others can make money on the new persons sales, it creates a very stressful environment.  If the new person doesn’t have a team leader who understands the business and is good at training their recruits, it creates a terrible situation.

      Thanks for joining the conversation; I appreciate it!

      Reply

Leave a Reply to fyre Cancel reply